What Is Twitter Trending and why does it Matter?
Hopefully you are now familiar with Twitter and how it works… Twitter is a community that brings consensus on up-to-date issues and happenings across the globe. Twitter has allowed people to reach out and connect with public figures, celebrities, and brands for any conceivable reason. Whether it be concern, support, or criticism, there are over 500 million users (200 million active users).
Presidential campaigns are now run through Twitter because it actually provides insight and allows newscasters to moderate what others are saying about the tone of the debate on a local level. The result is a less than homogeneous view. The use of #hashtags allows the user to create a category (if not already existing) and builds a searchable discussion on the public twittersphere.
It should be considered an honor to be trending on Twitter. It is a realtime view of what people are talking about. Moderators and reporters are actively engaging in pre-publication disclose influencing thoughts and opinions about the matter that spread to followers and gain retweets and furthering reach.
How are Twitter trends determined?
Twitter describes trends in its FAQ portion of the website:
“Trends are determined by an algorithm and are tailored for you based on who you follow and your location. This algorithm identifies topics that are immediately popular, rather than topics that have been popular for a while or on a daily basis, to help you discover the hottest emerging topics of discussion on Twitter that matter most to you.”
“Just post a Tweet including the exact word or phrase as it appears in the Trends list (with the hashtag, if you see one). Due to the large number of users tweeting about these specific trends, you may not always be able to find your particular Tweet in search, but your followers will always see your Tweets.”
Why does it Matter?
Because hundreds of millions of people are using it! Duh. It makes for a great resource of engagement for marketers across the globe. Engaging others with enticing content and links to support a claim is a widely adopted practice. You can search and discover trends by narrowing down industry, location, device, and specific niches.