Swimming in Work? When to Hire a Marketing Agency

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Category:
Digital Marketing
Time to read: 4 min, 30 sec

 

Does this sound like you?

"(Ring, ring, ring!) Hello, this is… (New email alert!) a super busy business owner. Let me get back to you on that, I'm heading to a meeting. There aren’t enough hours in a day right?"

 

 Wrong. You may simply have too much on your plate. Hiring a marketing agency allows you to focus on your job. Marketing shouldn’t be an afterthought, it should be a priority. In-house marketing may sound ideal, but hiring an agency can be a better business move.

The Benefits of Agencies 1 1

Reasons Why In-House Isn’t The Best

 

Cost

It can be more expensive to have an in-house marketing team. Here are some sample salaries (Employee benefits not included.):

Chief marketing manager = 100k

Digital marketing manager = 75k

Social Media Manager = 45k

Content Writer =  45k

Graphic Designer = 45k

Total = 310k (est)

 

bubble Potential Scenario (agency):

Imagine proposing this decision at the next budget board meeting:

You are about to hire internally. You mention the company can spend 300k on your own marketing team or spend ⅓ of that price for one of the best marketing agencies in town. Executives shower you in compliments. You win employee of the month.

 

Efficiency

A new employee, or a team of employees, requires a lot of time and training. A new marketing team needs to develop a strategy and learn how to work together. Agencies have experts that specialize in one part of marketing, which makes them efficient at their jobs.

 

 

bubble Potential Scenario (internal):

Your marketing team runs into a roadblock. There are no other marketing experts around and time is wasted trying to figure out a solution. Without agency help, you’ve blown time and money. You have to sit in a corner with a silly hat on. You eat lunch alone.



Hiring

Hiring an in-house marketing team, or even one marketer, can be a nightmare. Hiring the wrong person, or an under-qualified person can be a major setback. It is hard to find one person that can do everything an agency can.

 

 

bubble Potential Scenario (internal):

You hire Tim, but it seems like he lied about his SEO experience. He said all the right things, but he is useful as a fart in a spacesuit. Now, you either have to fire him, train him, or hire another person to your team.

 

Experience

Knowing a couple things about social media doesn’t make you a social media manager. Agencies can afford to experiment with what works and what doesn’t. They have other clients, so they know what works for each type of situation. Agencies also invest in pricey tools and programs for their staff to use. These tools and trends change so it can be costly for an in-house team’s budget.

 

 

bubble Potential Scenario (internal):

Your rankings plummet and your marketing staff doesn’t know what to do about it. It turns out there was a new Google update that your team didn’t know about, and now they need to catch up and fix your site. They drastically search forums and ultimately, an agency is hired to disavow bad backlinks. Your teammates dread marketing meetings now.

 

Perspective

In-house marketing will keep your ideas in-house too. Agencies can produce new ideas you’ve never thought about. They are outside of your company, looking in, and that is a valuable perspective.

 

bubble Potential Scenario (agency):

Instead of your marketing team developing tunnel vision, the hired agency tries 3 new methods of digital marketing. A new life is breathed in your brand and users tell others about you. Plus you have the data to back it up. Congratulations, marketing meetings are now fun again. There’s even food fights at each meeting. Good times.

 

Environment

Agencies often have an office environment that supports creativity and collaboration. Windows, open spaces, and fun break activities are crucial for keeping the ideas flowing. Staff share ideas and problem solve with each other. This can be a hard environment to replicate in your office.

 

bubble Potential Scenario (internal):

You give your marketing team a little bit of creative freedom in the office, and other staff get jealous. Still, your designer is told to design a landing page. He has to do so while sitting next to accounts payable and listening to his cube neighbors complain about their Tinder dates. It’s not his best work. It’s nearly an eye-sore.



To Sum It Up

The benefits of hiring a marketing agency:

  • Trained employees that love their career

  • High-quality marketing

  • You and your staff can focus on your business

  • Save money

  • No more stress

  • Monthly reports on marketing and business stats (ROIs, KPIs, etc)

 

bubble Potential Scenario (agency):

You hire a marketing agency and your business soars. You and your staff are able to excel at your own jobs, while the agency succeeds at marketing. The business grows and you are viewed as one smart cookie. Nobody knows your secret sauce, but they all want a piece of it. Great work!

 

Sounds nice, huh? Now pick up that phone and talk to a marketing agency.

 

Want to know what sets us apart from other marketing agencies? We’ll tell you. Just ask :)

 

Written by Chelsea Hennen

Chelsea Hennen

As a digital marketing specialist, I help businesses flourish online. I excel at creating traffic, increasing conversions, and growing brands. Your success is my success. Feel free to reach out!

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