As we are drawing to end of the ride on this roller coaster of a year, we should also keep one eye open on the future. Not keeping up with the times, in terms of digital marketing is as good of advice as eating fast food for every single meal. It will catch up to you. Let’s take care of ourselves and our digital marketing strategies by noting some startling statistics that will gauge how we do our marketing strategy in 2014.
1.) 78 percent of CMOs think that custom content is the future of marketing.
Let’s sink our teeth into that one. Custom content? Is it that important? You bet your sweet you-know-what it is. According to a report from HubSpot, 73 percent of people prefer to get information about an organization through a series of articles rather than in a traditional advertisement. Think of it in broader terms, as in yourself. When surfing the Internet, do you want to see a bunch of pre-canned junk that is trying to sell you on something? Or even worse, something overly spammy? Of course not. You’d rather read something that tickles your brain and makes you even act on something. This is the power of custom content, and 78 percent of CMOs see the light as well.
2.) 52 percent of marketers have found a customer via Facebook in this year.
That number is right on par for what I would have guessed anyways. Facebook’s complete intention is to have people engage each other on a personal, social level. What better way to engage and work with a custom than with the leading social media tool.
3.) B2B companies that blog generate 67 percent more leads than those that don’t.
Can anyone say, “a win for blogging?" Blogging is a good way to leverage the above mentioned “custom content”. There are some good tips though, and this should be done very carefully. If your blog is just “ME ME ME BUY MY STUFF ME ME ME” that is the equivalent of that one friend of yours, you know you have him/her, that just talks about themselves all of the time. At the very minimum your blog should set your site up as a knowledgebase for the topic surrounding your business, giving people valuable information. For sure blog in 2014, but do it right.
4.) Marketing teams will spend $135 billion on digital marketing collateral.
Holy toledo. With that kind of money you could give every american enough gas money for months, buy every NFL team 3 times over, or buy over 500 billion Twinkies. Keep that in mind, and you can see the seriousness of this kind of monetary venture towards digital marketing. If you’re not doing it, you’re being left in the dust.
5.) 55 percent of marketers increased their digital marketing budget this year.
This is good news for everyone involved. If you are part of a digital marketing agency, you potentially have more budget to work with to achieve loftier goals. If you are part of a marketing team, this means you get more ammo to get what you want done. If you are a CEO, you are realizing that digital marketing pays off big time, especially long term.
6.) Videos on landing pages increase conversion by 86 percent.
What used to be the expensive, ugly stepchild of the digital marketing age has become the “Look at me now” aspect. No one can deny statistics, and videos have them to back it up. Sixty-five percent of people are visual learners, so why bombard them with text? Videos can be the ultimate visual enhancer. Even better, if you get one of those increased budgets, you now know one thing you can invest in.
Content marketing is huge and undeniable. Digital marketing in general should be acted upon with increased urgency. Making things more social and visual will only help your cause. So, increase your budget, work on blogging, videos, social media, and a full content strategy and you should have a simple recipe for a win in 2014.