Make your web presence stand out by analyzing your competitor's strategy. Then compare your own.
Things To Look For in The Competitor's Strategy:
Is it obvious what the company provides? Are the benefits clear for the user at first glance?
Does their website tell the brand story?
Do they use social media? Is it linked to their website?
What products or services do they have that you don’t offer?
What makes their brand stand out through their efforts?
Do they have a call-to-action (CTA)?
Do they give pricing on their website?
Do they stand up for a cause? Do community service?
Do they run paid ads?
Paid ads can be run through search engines or social media. A company pays to have their ad show up at the top of the search engine results in the paid section. Or as an ad in one of the social media newsfeeds.
Do they send out a newsletter?
What tools do they have on their website to help the consumer?
Examples: A live chatbot, material calculator, tips section, FAQs, how-to videos, a contact form, texting inquiry option, etc.
What is the number one thing that is impressive when you look at their site?
How many visuals do they have? Are they high-quality? Helpful?
If they have a blog or tips section, do they update it regularly?
Do they have an app for convenience? Would this be helpful in your industry?
Do they provide testimonials or case studies?
Do they have any awards or certificates?
What is their domain authority?
Domain Authority is a metric, developed by SEOMoz, to predict the ability of a website/domain to rank in search engines. Domain authority uses a 0 to 100 logarithmic scale. A high Domain authority score means your complete website/all the pages on your domain have the potential to rank well in search engine results.
You can go to free sites like this and type in the URL to check the DA.
How many backlinks do they have?
When a web page links to any other page, it's called a backlink.
You can go to free sites like this and type in the URL to check the backlinks.
What keywords are they ranking well for?
You can go to free sites like this, type in the URL, and then click “organic keywords” to check the keywords.
If you are unsure of how to analyze any of this information, hire a marketing agency to assist you. They will be able to make sure you are a step above your competitors at all times.