Is Your Online Presence Better Than The Competition?

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Category:
Digital Marketing
Time to read: 2 min, 45 sec

Make your web presence stand out by looking at these factors in your competitor's strategy. Then, compare your own web presence. You may even have a few people do this exercise to see what they find. When you’re done, implement the things you think could benefit your users and make sure to leave out the ones that won’t.

Things To Look For in The Competitor's Strategy:

Sales

  • Is it obvious what the company provides? Are the benefits clear for the user at first glance?
  • Does their website tell the brand story?
  • Do they use social media? Is it linked on their website?
  • What products or services do they have that you don’t offer?
  • What makes their brand stand out through their efforts?
  • Do they have a call to action (CTA)?
  • Does the website make you feel an emotion?
  • Do they give pricing on their website?
  • If you were trying to find out information about their product or service, does it answer all of your questions?
  • Do they stand up for a cause? Do community service?
  • Do they run paid ads?
  • What are paid ads?
  • Paid ads can be run through search engines or social media. A company pays to have their ad show up at the top of the search engine results in the paid section. Or as an ad in one of the social media newsfeeds.
  • Do they send out a newsletter? Offer coupons?

Customer Guidance

  • What tools do they have on their website to help the consumer?
  • Examples: A live chat bot, material calculator, tips section, FAQ’s, how to videos, a contact form, texting inquiry option, etc.
  • What is the number one thing that is impressive when you look at their site?
  • How many visuals do they have? Are they high-quality? Helpful?
  • If they have a blog or tips section, do they update it regularly?
  • Do they have an app for convenience? Would this be helpful in your industry?

Proven Results

  • Do they provide testimonials? Case studies?
  • Do they showcase any awards or certificates?

Technical SEO

  • What is their domain authority?
  • What is domain authority?
  • Domain Authority is a metric, developed by SEOMoz, to predict the ability of a website/domain to rank in search engines. Domain authority uses a 0 to 100 logarithmic scale. A high domain authority score means your complete website/all the pages on your domain have the potential to rank well in search engine results.
  • How do I find out?
  • You can go to free sites like this and type in the URL to check the DA. 
  • How many backlinks do they have?
  • What are backlinks?
  • When a web page links to any other page, it's called a backlink.
  • How do I find out?
  • You can go to free sites like this and type in the URL to check the backlinks. 
  • What keywords are they ranking well for?
  • How do I find out?
  • You can go to free sites like this, type in the URL, and then click “organic keywords” to check the keywords. 

If you are unsure of how to analyze any of this information, it would be a good idea to hire a marketing agency to assist you. They will be able to make sure you are a step above your competitors at all times!

 

Written by Madison Ferry

Madison Ferry

As a digital marketing specialist, I strive to help businesses succeed online. I excel at social media marketing, content creation, and growing brands. Feel free to reach out!

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