Recently, Google revealed that they've made yet another update to the search algorithms. The newest Hummingbird update is the latest in a series of improvements intended to make search results better for users. Other recent 2013 updates include in-depth articles, a knowledge graph expansion, and Penguin 2.0.
New marketers undoubtedly understand that updates impact search! But do you understand the scope and impact of the most ground-shaking updates - namely, Panda and Penguin? If you feel a little lost in a sea of updates, or if you need a quick reminder of where we've been before this, let's go back to the two updates every marketing professional and website owner should understand.
Here's a fun, basic but informative Slideshare presentation we put together covering Panda and Penguin. We've thrown in Hummingbird, too, because it's new, incredibly influential... and well, its animal name fit in well with our theme.