After freelancing for many years, I finally decided it was time to start my own business in 2009. Of course, that meant I needed to come up with a business name--a name that had some meaning, and one that could sustain long-term growth. I figured the most logical thing to do is what I like to call a brain dump. I just unloaded name after name after name on a sheet of paper. I didn’t care if I liked it or not. I just wanted to get it all out there.
I let the epic list sit for a few days and then I began the process of whittling it down. And that proved to be incredibly difficult. I was really attached to a handful of techy-sounding names, all of which had some sort of cute play on words or something really crafty sounding -- one of which was Smart Sites.
When the finalists were set, I showed my list to colleagues and friends--and really anybody I could talk to. And it was amazing. Every single person was immediately drawn to “Happy Dog Web Productions.”
I’m the owner of an adorable yellow lab, Alphie. While I was in the process of my brain dump, he was curled up right next to me for moral support. I looked down at him at one point, gave him a little pat and said, “Oh, you’re a happy dog, aren’t you Alphie?” And it clicked.
“Happy” goes beyond Alphie’s state of bliss that day. It belongs in our name because we believe happiness is a universal need. We want happy clients, happy employees and a happy work environment. We will only perform our best work when we are feeling our best, and happiness is key.
“Dog” of course is rooted in sweet Alphie, who is our company mascot. But, it goes beyond the fact that he’s actually a dog. I wanted to bring his spirit into everything that we do. Dogs are loyal to a fault. All they care about is making everybody happy. I wanted that to translate into everything we do, as well as honor my loyal and loving companion.
As for “Web,” that’s where we live, that’s what we do and that’s how we operate. We believe the Internet can change people’s lives, and we are web experts. (Also, I didn’t want to just go with “Happy Dog Productions” and be confused with a video or print company.)
Finally, we come to “Productions,” which is a critical part of company model. Some people have wondered why I haven’t removed this word, but I find it too important to remove. I’ve always envisioned my company being full-service. Every Web project or campaign has many facets. Each project takes multiple personalities, different strategies, collaboration and expertise to make it successful and well-rounded. And, well, it all ends up being quite the production. From website development and design to e-commerce and SEO, I wanted our clients to know that whatever their web needs, we could fulfill them.
So, there you have it! That’s how the name Happy Dog Web Productions came to be. Learn more on our Get to Know Us page.