How Often Does Google Update Its Search Results?

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Time to read: 5 min, 15 sec

What is the "Google Search Frequency"?

Picture this: you’ve been working like a dog all week, revved up on coffee and a thrill of hope. Your goal? Bump your website a little higher on the search engine results page (SERP). Ultimately, you’re going for number one, but this week you took some substantial steps: you were the featured guest blogger on a few popular sites, you cleaned up your site content, and you have a backlink on a local charity’s page – nice!

So when will Google launch you skyward? You keep hitting “refresh.” Why aren’t you seeing any changes?

 

How often does Google crawl my site?

Here’s the truth: no one knows.

Google simply states that the bots crawl regularly, and how often Google crawls your site is based on links, page rank, and “crawling constraints”. The frequency of Google’s updates is totally subjective – it depends on your site, domain authority, your backlinks, etc.

What's crawling?

For the beginners out there, Google's crawler is called the Googlebot. It goes through websites and saves the information on to an index so that it can quickly reference the information later when someone is searching a topic on the internet. It helps Google show the best search results quickly.

You can check your crawl stats in Search Console (Google Webmaster Tools) to see when Google last visited your site.

- Click crawl on the left-hand side menu. 

- Crawl stats will show you Googlebot activity in the last 90 days. 

- Click Google Index and then index status to see the number of URLS that have been added to Google's index.

These two points of data can give you a small idea of what the Google bots have been up to. 

 

History can help us answer this too. Google has typically updated its page rank every 3 to 4 months, which roughly translates to 4-5 times a year. If it has been a while since the last Google update, you can expect one soon. The last speculated update was in October 2016. So, the next update could be any day now. But who knows, Google loves surprises. 

  

Google’s Methodologygoogle search updates

There is some method to Google's madness. According to Google’s Webmaster Tools page, their robot spiders “regularly” crawl web content to update its grand index used to create the SERPs (Search Engine Results Page). These regular crawls result in changes to the SERPs, which display soon after the index is updated. What does this mean? It means you may see changes as soon as a few minutes later to a few days after updating your titles, content, pictures, keywords, backlinks, etc.

So when Google says "regularly," how regularly are the updates? Unfortunately, the crawl process, according to Google’s webmaster, is algorithmic, which means computers control it and people aren’t in charge of it.

You can at least know if you get a ton of visitors, your site is being crawled more frequently. But if no one ever visits your site, the spiders aren’t going to hang out there waiting for you to change title pages or add content. 

Most people say when something big happens to boost their SEO – like a backlink from a high-powered website or a press release – they see changes within a day or two. People who had been investing in SEO prior to this upward bump were more likely to stay in the new spot. It’s also possible to jump up when content goes viral and slide back down if you don’t maintain your optimization efforts.

 

How long does it take Google to index my new pages or website?

There is no set time for Google to index a new web page or a new website. The time it does take will vary on factors such as the popularity of the site (i.e. does it have any links to it?); whether the content is crawlable; and the site structure. In general, it is suggested that Googlebots will find their way to a new website between four days and four weeks. But this range is projected and by no means exact as some have claimed to be indexed in less than a day.

 

Help Google notice your site!

help google notice your site

If you have made changes to your URL, you can ask Google to re-crawl it. Before you do, make sure there aren’t any rendering errors. 

You can also assist Google in finding your content by creating Sitemaps. Sitemaps are files for Googlebots that contain your site’s pages. 

Most SEO experts say when something big happens to boost their SEO – like a backlink from a high-powered website or a press release – they see changes within a day or two.

People who had been investing in SEO prior to this upward bump were more likely to stay in the new spot. It’s also possible to jump up when content goes viral and slide back down if you don’t maintain your optimization efforts.

google loves great content & Site performance. focus on this too.

The bottom line here is to not make jumping higher in the search results your main goal. Focus on conversions and traffic instead. Also, keep in mind that Google rewards more for helpful content and amazing user experience. Yes, it is nice to get a quick jump in the rankings, but it is much nicer to earn your way to the top from quality content and know you will stay there for a long, long time. So keep working like a dog, and grab another cup of coffee, Google will notice your awesome content eventually.  

Google rewards more for helpful content and amazing user experience.

 

Looking for a little more SEO education? Check out our other SEO blogs like: Is SEO a Scam?

 

Need some help with your rankings and traffic?
Feel free to give our experts a call at 651-243-2364.

 

Written by Brooke McDonald

Brooke McDonald

I am a content writer for Happy Dog. I enjoy boosting site traffic through storytelling and helping brands to share their value more effectively on the Internet.

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