Google & Digital Marketing: The One Sided Relationship

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Digital Marketing
Time to read: 3 min

Google is the big man on campus when it comes to SEO. Since being founded in 1998, Google has changed the Internet as we know it. The enormous search engine answers more than a billion questions worldwide every day. At least 70 percent of all U.S searches are through Google. The technology hot shot is always blazing new trails. One of Google’s newest patents is online ads that offer a discounted or free taxi ride to a business, like a restaurant or a shop. But, is Google getting too enormous and powerful? Has all of their success led them to be a big bully in today’s world?

Google has the power

If Google were to be a bully at SEO school, they would be respected by all because of their immense power. You see, governments and courts send requests to Google all of the time about content they want to be removed. For example, a law enforcement agency in Japan wanted a blog post about police searching a house without a warrant to be removed, and Google didn’t remove it.

Google even appeals court orders from time to time. Google is able to decide which content about corruption should be taken down, which shows they have almost more power than the governments themselves. The British Parliament stated in their report called “Supporting the creative economy,” that, “the problem is that Google has just become too big, too powerful and too influential, not just for the UK Government but for the US Government as well.” So Google has become so large in our world today that it is now seen a potential threat to some governments!

The search engine giant is not to be messed with. Trying to outsmart Google will leave you without your lunch money and the biggest wedgie of all time. Expedia tried to cheat Google’s search algorithm with unnatural links and they are now paying the consequences. The online travel agency’s search ranking decreased by 25 percent from Jan. 12-19. Searchmetrics’ president, Marcus Tober, predicts the fall in Google’s rankings decreased Expedia’s site traffic by at least 20 percent. Today, Expedia was the last option on the first page when I searched ‘cheap hotels’, so it looks like they are still trapped in their locker.

This is all because Google absolutely hates negative search engine optimization (SEO). These techniques include sponsored links, where sites pay to have their links on other sites. Link farms are websites that link everyone in a group as well as other forced or paid links that are not natural.

Google is a Good Guy

But is this really bullying? Not really. Google is more like a big brother who will put you in your place if you try to take an extra cookie. Google dislikes negative SEO techniques because they cheat the system and make things unfair. So, when you see Google coming down the hall in the school of SEO, it is best to play by its rules. Google has a ton of information on their site explaining how they work, and how you can work with them. Or, hide behind a trustworthy SEO expert who could be your tutor for thriving in SEO school.

Google does these things to protect you and its users by preventing spam and giving the best possible search results. So, follow Google’s rules by creating useful content and have a site that is easy to navigate to serve your target audience. Despite Google's scary amount of power, it is giving the world exactly what it is searching for.

Written by Chelsea Hennen

Chelsea Hennen

As a digital marketing specialist, I help businesses flourish online. I excel at creating traffic, increasing conversions, and growing brands. Your success is my success. Feel free to reach out!

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