You might be making a brand new website for your business OR thinking about your current marketing strategy when the question arises...do I need to have a blog on my website?
The answer is yes.
Most business owners say: "But, I'm in the (insert your industry here)... a blog doesn't seem like a good fit for my site."
You don’t have to call it a blog. It could be called tips, news, resources, journal, etc., but if you want to have a successful website online, you need to have a place for content creation. You don't need to blog every day. Just update the space with awesome content as often as you can (weekly is ideal, but monthly can suffice).
Almost every business has one
Every successful company has a content marketing strategy. Coca-Cola finally hired a Chief Marketing Officer this year. Even a company as successful and old as Coke has had to turn a new page and bow to the content gods.
It’s an important part of content marketing
Consider the content section as a way to start a dialogue with potential customers. It’s a part of your site where you create online content (articles, infographics, ebooks, videos, etc.) that is intended to help, engage, or educate users. This content is not brand heavy as that would be promotion material (which is entirely different).
The benefits of content marketing:
Shares your brand’s voice
Builds your brand’s credibility
Creates and keep relationships with your audience
Generates traffic to your site
Helps persuade your audience
Builds natural backlinks to your site
Sets you apart from the rest of your competition
Increases the chances of something going viral
Drives return customers
Tends to be cheaper than other forms of marketing (if done correctly)
It’s on the rise
Content marketing is on the rise as more companies see the benefits of creating their own original content. If you aren't producing anything right now, you need to! A blog or spot for content on your site is a must.
Use social media as a tool
Not only should you create the content, but share it on social to get more views. It will help gain trust with your audience because they will see you an industry expert!
Blog the right way
To learn more about blogging for your business, check out this article: 10 Effective Tips To Reach Your Audience Through Writing