Mobile is not just a trend. It's a lifestyle.
In our current mobile-crazed culture, your mobile device is glued to your palm. Your Kindle sunbathes with you at the beach. Your iPhone helps you shop at the mall. Your Android phone sleeps beside you on a bedside table (where books used to sit). Suddenly, it lights up - you grab it before the light has died.
Sound like you?
If not, it's the rest of the world:
- Your teenage neighbor who browses Father's Day gifts online on his tablet.
- The guy who searches local restaurants to find a great dinner location on Yelp.
- The mom, planning a playdate at the park, who checks tomorrow's weather on her phone.
The average person has their cell phone within arm's length 14 hours a day (what else do you keep so close, except for maybe your wallet or your car keys?) Not surprisingly, everybody's got one - or two!
Too much pinching and zooming
The thing is, most websites have miles and miles to go to provide a satisfactory browsing experience for mobile users. As the infographic below shows, forty-five percent of web visitors report having trouble accessing a page on their mobile device. Mobile users are not patient enough to wait all day for their information to load. The average site takes 7.5 seconds to load, and the majority of mobile users expect it to load in less than three seconds. Then once it does load, many websites haven't been mobile-optimized, showing tiny print and pictures that requires a mobile user to pinch/zoom in order to get around. Which is disorienting, annoying, and terrible for customer engagement.
All that to say, you'd best not ignore mobile. But don't take my word for it. Coverage in The Huffington Post, The New York Times, and the Wall Street Journal follow the revolution of mobile and offer insights on who's doing it, how it changes everyday activities like job searches, and how it's changing the world.
Gary Vaynerchuk, well-known marketer and mobile evangelist, says mobile is his number-one priority right now. At VaynerMedia he's searching for the "crossroads of creativity and analytics" in order to effectively tell stories that go viral on mobile devices - because mobile is the future.
Check it out: INFOGRAPHIC on mobile!
The infographic says it better than I can. Take a look to see how mobile usage is increasing, why mobile is a lifestyle, and how responsive design solves a lot of mobile browsing problems.
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Feel free to use this infographic. Just copy and paste the code.