Business owners are faced with difficult decisions on a regular basis, not too mention the never-ending workload that is consistent and overwhelming. Priorities shift on an hourly basis for the chief in charge of a business and some tasks, some very important tasks, end up being postponed or stalled. After some neglect, the deficits of postponing these tasks are realized and suddenly, they become priorities and are quickly moved from the back burner to the forefront. They are then revisited and normally addressed--sometimes hastily and sometimes sheepishly. For aspects like digital marketing, staffing can be increased or the option to outsource to a consultant or agency is made. Whichever route is chosen, each will have lasting effects on the business.
Despite this being a significant decision for any business, there are some signs that can help decipher when the time is right to hire a digital marketing agency for your business.
1. Marketing budgets are small
Outsourcing your digital marketing can bring a sense of control to an otherwise very fluid situation. With an internal digital marketing staff not only do you have salaries and benefits for employees, but there are many digital marketing costs that are outside of the actual people. For example, digital marketing tools and education resources are two common expenses that arise--sometimes at a moment’s notice. These costs are unexpected and will add up quickly. Budgeting for them can be tricky when costs arise. And if budgets are small, these tools and resources may not even be considered. Outsourcing your digital marketing, on the other hand, can help you keep a tighter hold on your budget while giving you a full suite of digital marketing solutions at a fixed cost.
Also, by using a digital marketing agency, you are freeing yourself of various costs that come with hiring additional staff. When hiring an agency you are not paying for office space, health insurance, and vacation time like you would when adding new employees. Plus, for the cost of one full-time employee, you are gaining an entire digital marketing team.
2. In-house staff is overworked
As employees become overworked, the quality of their output decreases. Their talents are stretched and the stress can lead to poor decision-making and underperformance. In order to keep your staff focused on their core competencies, transferring some of the digital marketing tasks to an agency will allow the internal team to refocus, and excel on the things they are good at.
3. Digital Marketing is not your strength
We get it, digital marketing is not for everyone. But if you want your business to succeed, it is best that you do not ignore it. Many business owners dread a landing page, a sales campaign, or a social media post. Some don’t have time to execute a content marketing strategy and end up making half-hearted attempts that provide poor results. A marketing agency can take those burdens off of your shoulders. Be careful though, it might surprise you what a marketing agency can do. And it might surprise how well they do it. And it might surprise you how effective digital marketing will make your business grow.
It is also common for businesses to have both in-house and external marketing teams. There can be a tremendous success through collaboration and often an in-house team can rely on the external team for in-depth insights and consultation. When tasks are shared between internal and external teams, the strengths and weaknesses of each are balanced.
4. You seek greater accountability
As an agency, we only succeed if our clients succeed. Every success and failure is critical because we know it impacts the client’s bottom line. While much pressure can be put on hired employees, there is greater pressure on an external agency. Just like hired employees, an agency wants to keep their job with the client and knows that the work, the time, and the investment into a client’s success is critical. But at the end of the day, we know that terminating an agreement with an agency is much easier than firing an employee.
5. You want to grow your business, now
Certain digital marketing strategies can have an immediate impact on a business. And if the timing is right, the business may need to act soon in order to capitalize on a current opportunity. Hiring internally means running job ads, interviewing candidates, and training. The larger the business, the longer this process usually takes. Digital Marketing agencies, however, already have the staff, tools, and skill to make things happen. Their staff is comfortable working together and can assess a businesses needs quickly, develop a strategy, and start executing that strategy in the time it takes an HR department to approve a new job posting.
If these signs are present in your business and marketing is falling to the bottom of the pile because other things are more important, it might be time to invite someone else to the party. Hiring a digital marketing agency could be one of the best business decisions you can make.
Don’t limit yourself by not considering it. There are benefits to keeping an internal team, but make sure you consider all valuable options. The goal is to find your greatest ROI which will grow your business. Hiring a digital marketing agency can give you the boost you are looking for and take your business to the next level.