Get on Google's Good Side
Google is the most used search engine. On average it processes 40,000 searches a second. (internetlivestats) Since Google is the powerhouse of the internet, it wouldn’t hurt to get on its good side. Everyone always ask the age old question, “how do I get my website to rank on Google?” My reply always is, ranking well on Google is not easy and it is not quick. You need to prove your website to Google. Fortunately for you, there are some simple ways to improve your search engine rank. These are all done organically, meaning the clicks are for free and no compensation has been made to enhance results.
#1 Create Contagious Content
Make content your customers would search for. Think about how your website is being perceived by Google and your customers. You want to aim content towards frequently asked questions, or interesting facts and news surrounding your industry.
If you need more inspiration, look at your competitors blogs, or Google related keywords for article ideas. Then, try to take already successful articles and make them better. Can you make a really cool infographic with more current info? Do it! Guides make for catchy content too.
Sprinkle keywords into content by fitting keywords into your site that relate to your business. Warning! Do not stuff keywords in! Incorporate them. Let’s use “stump removal” and “stump removal service” and put them into a blog:
“When it comes to tree stump removal, some trees can have very deep roots. A professional stump removal service will make sure all of the tree is removed.”
#2 Create a Keyword Strategy
Cover all of your keywords. In order for your website to rank on Google, you need to know what your customers are searching. There are multiple ways a customer may search for one thing. If a customer wants a landscaping company, they might search landscaping companies, landscape design company, landscape services, or landscape design services.
Include all of your services too. A landscape company might offer pruning, tree removal, rock walls, etc., and each service comes with its own plethora of related keywords.
Pick the most promising and powerful keywords. Pick keywords that have less domain authority, so you have less competition when trying to rank higher. These will also be cheaper keywords to sponsor if you wanted to advertise with Google. Semrush.com is an awesome free tool to help you. Just type in your URL and see your top keywords - for free. The site also offers other information like backlinks and organic search, which
can be super helpful in creating a killer keyword strategy.There are services like authoritylabs.com and moz.com, that will help you define your keywords as well.
#3 Implement Keyword Strategy On Site
Check your title pages
Make sure your title pages are relevant. Your title pages are an attention grabber for Google and for your customers. A title page gives Google an idea of what your page is about, so make it precisely what your content on the page is about. This also means that your title pages should be different for every page of content.
As you can see, Moz’s blog title page reads “Moz Blog - SEO and Inbound Marketing Blog”. This gives Google a hint about what the page will contain.
Utilize your URLs
Your URL is a perfect place for keywords and for Google recognition. This is a more technical way to have Google crawl your site and it will also help customers who want to search for a certain page. For example, this company wants to rank for, “MN cleaning services” so they added it into their URL.
Hit up your H1 tags & image alt tags
The little things count too in SEO. Use header tags, or H1 tags, to add a small boost to a page’s SEO. These are the headers for your site or blog posts, that give your readers and Google a better understanding of what the page’s content is. Image alt tags are inside an image tag. Putting a keyword or two in here can spice up your pages SEO.
#4 Spread The Word
Spread content, get links, and get noticed. I highly recommend doing this the “white hat” way. White hat is a SEO term that means you are linking your content for customers, and not just for Google to see. Back in the day, people would post links like crazy everywhere. There would be websites just full of links called link farms. Google created updates to combat this type of black hat scamming. So, don’t risk your site’s SEO, and go the trusted route of getting links from reputable sites.
Spread content, get links, and get noticed.
Use your social media sites! (Facebook, Twitter, Pinterest, etc.)
Check out forums about your topic. See if there are any questions you can answer and stay away from suspicious looking forums.
Implement an e-mail campaign. A monthly newsletter can form new leads while still maintaining old relationships.
Try to get your blog content/site posted to other high domain websites. (Networking is key for this.) Try to find websites that may want to feature your article. For example, a post featuring a person of a company with an interview, or something related, may also lead the interviewee to share the story.
See how old the other content is on a site and ask for your brand spanking new article to take its place. For example, if you see an article called, "5 Things about the new Google Update," just create an article about the aftermath of the Google update. Boom, you now have new content that will rank well.
#5 Evaluate, research, and change your strategy
Phew! That was a lot of work right? I hate to say this, but this is a monthly exercise for an SEO professional. Now that you’ve done all of that work, you need to find out how your SEO strategy is doing!
Some data that should be collected and analyzed include:
social media platform results
anchor text distribution
time on site
page load time
Now Tie it All Together
This is just part of what goes into SEO. There are many tools, free and paid, out there that help you track all of these. However, you still need to have the ability to take this data and make it into a new, improved strategy for next month. If this seems like too much time, consider hiring someone to do these SEO services for you. Getting your website to show up on Google is no cake walk. An SEO strategy takes months to form and function properly, but being on Google’s good side will pay off! Wanna know more about SEO? Read Seo is a scam, right?